Fishing Guide
Designing to get young people hooked on fishing
Situation
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Client is not a well-known brand among young people in Norway
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Fishing as a sport is not a top recreational activity for young people
Requirements
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Reach out to and engage a new customer segment – young adults
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Increase brand awareness and visits to client´s webpage
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Reduce friction to start fishing by improving knowledge and confidence
Target group
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18-30 years, old
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Non-fishers
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Living in or visiting Oslo
Common pains
Product
A mobile webpage which helps young non-fishers in Oslo who want to try fishing by simplifying the planning process and being a helpful friend throughout the fishing experience.
Main features and benefits
Helps the user find fishing spots and information about common species, rules, license and an overview of equipment needed for a specific location.
Simplifies the process of finding the right equipment and guides the user through basic techniques with step-by-step instructions and GIFs.
Provides the user with guidelines for cleaning, filleting and storing their catch, as well as suggestions for recipes.
Screen designs
